Author Presence

How Much Social Media Do You Need?

From websites to social media, writers are pulled in dozens of directions. It can be confusing and time consuming. So what do I need? The answer might surprise you.

If you’re confident in having a social media presence the first thing you should do is make sure your username is available on all the big platforms and gobble them up. Don’t freak out yet. You don’t have to use all of them. Set up the ones you don’t use to point back to what you use. Perhaps you prefer your website or you prefer Tumblr. On Twitter set your pend post to reflect that.

The reason you want to do this is

  • Makes it easy for people
  • It cuts down on impersonation by unsavory types
  • You won’t have to decide if it’s worth paying someone for the user handle later on.

Finding you might be one of the most important information for hungry readers. They aren’t tracking you down just because. They want to know more—current works, past works, and future works. Make it ease and route them to platform you want.

Cut down on the guessing game of Spam or Not by unifying your user handle. This cuts down on the unsavory and scrupulous types trying to impersonate you.

If you don’t get them now, you risk someone else obtaining the handle—this could be because of their name or they are bots that look at trending accounts on other sites and such. As social media evolves, if you try to migrate there—think of the exodus between MySpace to Facebook or Twitter—you’ll have to negotiate for the rights to that handle/pay for it/be out of luck, and this can hurt your marketing aspect.

With sites like Hootsuite and Later, it’s easier to manage multiple social media accounts. You set it up via their dashboard, connect the accounts, and it auto-posts to them. There are a few issues with this.

  • If someone subscribes to all of your social media, they can be spammed by the same content on the same day.
  • Social media platforms may change their requirements, blocking sites from sharing to them or rank shares by platforms like that as “low quality” reducing the viewership.

While you can’t fix the second issue, you can vary up when you share things on the different platforms. This can be crafting strategic posts for each platform, shifting when things are shared, changing up the times of when things are posted—most platforms have the ability to dial in the time and date of best time, and seeing what really resonates with the followers on that platform better than just throwing it to the wind.

Do you really need to do ALL of that?

According to various writer group surveys where income could be quantified, no. Some writers earning above a living from writing have a website. They point everything to it (FB, Twitter, Tumblr, etc.), and they encourage readers to follow their website/join their newsletter/blog. When they have a new release or news, they write a post and go back to writing their next book or whatever they do on their down time. The time saved is used to turn out their next book.

This doesn’t mean they neglect things like Amazon ads, FB ads, paid promos, etc. But they don’t get bogged down in the social aspect.

If you find managing all the social aspects overwhelming, time consuming, a hassle, etc. there are options to help.

  • Skip it.
  • Hire a PA to handle it.
  • Do a little until it becomes natural.

In the long run, there are various ways to get to the end result. Take the time to find what works for you.

Don’t forget to like, comment, and subscribe for more WwD content.

This post is edited by ProWritingAid.

Some of this information might sound familiar. It might be because of this post where I talked about the initial setting up presence. While I still agree with that post, I felt the information in this one warranted its own post.

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