Author Presence, Tips & Tricks

Newsletters of the Future

Not so long ago, followers signed up for things like “clubs” to learn information about their favorite anything. Some of you might be too young to remember the Jonathan Taylor Thomas clubs of the 90s. I didn’t get into such things, but they were a way of staying connected.

The rise of the internet gave way to social media pages, newsletters, and more. The need to be constantly connected led to a semi 100% attachment to our phones.

As the culture has changed, how readers can stay connected has too. Newsletters are still effective, but now there are two new ways to expand that area.

Skipio and Textiful

Textiful is a newsletter campaign, for lack of a better word, that gathers information like their name and email address, and it syncs to newsletter programs like MailChimp and Mailerlite. It’s a mobile newsletter popup. Readers text a code, join into the flow, and end up in the correct newsletter segments.

Skipop takes that one step further by eliminating the need for newsletter providers like Mailerlite. It is a text based info system that sends text messages in place of a newsletter. Someone signs up by texting a keyword to a specific number, and they join the correct segment. When you’re ready to send them information, it’s a simple text message away.

I know a few writers who have used Textiful and Skipop, and I haven’t made that leap yet. If you’re using either of these programs, or you have in the past, leave a comment and let me know what you thought of it.

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