Kindle Select gets confused with the Kindle program. They are not mutually exclusive. Your book can be in the Kindle program but not be in Kindle Select. Until recently (Autumn 2018), to enroll the book into Kindle Select, you had a check box on the third page of the book set up.
They have now moved it to a drop-down menu on the main dashboard if you don’t choose it during the initial set up.
If your book isn’t enrolled, it gives you the Enroll in KDP Select option. If your book is in Kindle Select, it says KDP Select Info.
If you click the option, two things happen.
If your book ISN’T enrolled, you get the encouragement to enroll the book
If your book is enrolled, you’ll be able to see your Term start date and Term end date. The term last 90 days and it states this when you go to enroll the book.
What is Kindle Select?
For many, they might recognize it as Kindle Unlimited. It’s the book subscription program ran by Amazon. For $10 a month, readers can read all the KU subscribed books that they want, and the author gets paid by the pages read.
Cons to Kindle Select:
The average page price is $0.0045. Yes, that number is correct. A half a penny a page if we’re being generous. Amazon comes to that number from the amount of subscriptions divided by page reads to come to the total. Some months the price per page might go up a thousandth of a penny and some months it goes down. Most notably the price drops when Amazon offers KU memberships for free for 30 days. Holidays, promos, etc can affect the page price.
Your book must be exclusive for 90 days. No more than 10% of your book may be found outside of the Amazon system (this includes but not limited to Instafreebie, your website, other retailers, and pirated copies) or you risk your account being terminated. If you have your box set in KU, then your individual books can’t be wide (other retailers). If you have the individual books in KU, your box set can’t go wide.
There is a lot of competition—this is the con on Amazon in general. There are millions of books and it takes time to dial into what your readers are looking for and making your book appeal to them.
Kobo has a similar program and you don’t have to be exclusive to have your books in it.
Pros to Kindle Select:
- KU readers and straight-out eBook buyers are two different types of people. Their habits are different.
- If your books are in the top for page reads, you can earn an All-Star Bonus.
- KU readers are more willing to try an unknown author if your book can get their attention.
- KU readers have a hungry appetite for books and will read anything they like.
- They are not as invested in your book and if they are bored will move onto another book fairly easy compared to a reader who has purchased your book.
You have two promo options that you don’t get if you’re on Amazon and not in Kindle Select (Countdown Deals and Free Book Promotion) that you can use 1 or the other every 90 days.
Most promo places cater to Amazon so it’s easy to book promos.
Kindle Select doesn’t affect your print copies.
Is it right for you?
- If your books are epics or serials, you’ll do well in KU.
- If you’re wanting to learn marketing but don’t want a broad focus, leading to you being overwhelmed, Kindle Select may be a good starting point.
- If you have only a little following, a small back catalog (how many publications you have), or a small marketing budget, using Kindle Select with AMS (Amazon Ads) will go far for those just starting.
- It’s one site with one dashboard, a built-in ads program, and holds most eBook sales for the USA.
Just like all platforms, take the time to find your legs and experiment before pulling all your eggs from exclusive to wide every chance you get. It may take you longer than 90 days to find your niche market, but there’s potential.
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This post was edited/proofed by ProWritingAid.